Saturday, September 17, 2011

The Carrot Principle - Book Review

!9# The Carrot Principle - Book Review

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The central question in "The Carrot Principle" is to arouse the enthusiasm and motivation in employees. The authors Adrian Gostick and Chester Elton, argue that the main catalyst for the efforts of recognition.

The first part of the book begins with Charles Goodyear experimentation, hard work, failures and ultimate success to come up with a prototype of the modern rubber industry. After the author entice the reader's interest with fascinating history, go aheadpresent their theory, more or less proven management, rewards to encourage employee participation.

They categorize the leadership in basic research in four areas: goals, communication, trust and responsibility. When and if a manager is competent in these areas, it needs a little 'more like an accelerator or catalyst to motivate employees. The catalyst for recognition. The award is to reward the money, for money as it is appreciated very early, and is depletedforgotten in their time.

Real recognition comes in many forms: pat-in-the day to form a new day of recognition, more formal recognition of employees, if they go beyond their duties, employees of general professional recognition, and celebrates with ' entire team or company.

Whether you run a dozen people or companies enter into a mega-big business, stick with the carrot principle of the managers biggest success with productivity, commitment and loyalty of employees and customersSatisfaction. The book, The Carrot principle emphasizes the triumph of their idea with statistical evidence from several outstanding graphics and case studies of ten years and many managers.

For those with budget or other problems for the proper recognition of the employee is entitled, the tenth chapter gives 125 recognition ideas such as:. "Do not send a birthday card to an employee, he personally delivered his first visit, to write on paper is a short list of the personResults during the past year. Read together. There is a gift that will not soon forget. "

As is evident from the above quote, is to understand the language of the book and the ideas in it are to achieve a strong and clear and maintain a motivated workforce, allowing each company explained.

The Book - ISBN-10: 0743290097 and ISBN-13: 978-0743290098 - is 176 pages and is divided into three parts and ten chapters, four appendices at the end.

Of the twoWriters who are better known as Carrot boys, Adrian Gostick master's degree in strategic communication and leadership from Seton Hall University, where he is guest lecturer on organizational culture. As an expert on motivation, Gostick has appeared on numerous television programs on the network, and is the leading training OC Tanner Recognition Company and publishing practice. Gostick has several successful books, including The New York Times bestseller, The writingInvisible Employee. He also wrote the Wall Street Journal and BusinessWeek bestseller A Carrot a day, the advantage of integrity. His books The 24-Carrot Manager and a carrot a day are sold in more than fifty countries around the world.

Chester Elton, the other is carrot, a writer and teacher motivation. The 24-Carrot Manager, which served as a "must read" by Larry King, and The Wall Street Journal and BusinessWeek best-seller a carrot has also co-author of The Invisible Employeeone day. As a motivational expert who has Elton in the Wall Street Journal, Washington Post, and was characterized Fast Company magazine profiled in The New York Times and was the "apostle of appreciation" by the Globe and Mail (Canada). It also has a guest on NBC's Today Show, CNN Business Unusual, and on National Public Radio was.

Carrot is an indispensable book for any manager, but it is also a good book to read by the laity, because the ideas in itcan be easily applied to daily life.


The Carrot Principle - Book Review

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